Course Overview
In this course, you will learn everything you need to know to set up and grow your online business.
Key Topics Covered
Write effective web content that attracts and engages customers
- Build a strong content strategy that aligns with your business goals
- Use AI tools to generate creative ideas and web content
- Develop and launch successful marketing campaigns
- Create a user-friendly and SEO-optimized website
- Integrate payment gateways and manage your finances
This web content development course is perfect for anyone who wants to start or grow an online business, regardless of their experience level. With our experienced instructors and hands-on exercises, you will learn the skills you need to succeed in the digital world.
Features
- Learn from Experienced Entrepreneurs and Business Experts
- Get Hands-on Experience
- Participate in Interactive Exercises and Simulations
- Earn a Certificate of Achievement
Benefits
- Learn the Essential Skills to Start or Grow Your Online Business
- Develop a Strong Content Strategy
- Create a User-Friendly and SEO-Optimized Website
- Launch Successful Marketing Campaigns
- Integrate Payment Gateways and Manage Your Finances
Content and Web Development Course: Setting up a Business Online
Course Outline:
Module 1: Introduction to Business Content Writing
1.1 Understanding Your Audience
1.2 Developing Buyer Personas
1.3 Research Alignment specific to the business objectives
1.4 Understanding the concept of content marketing
Module 2: Building a Strong Content Strategy
2.1 Creating Brand Identity (Logo, Tagline and brand voice)
2.2 Blogging Strategy
2.3 About Us Page and Brand Story
2.4 Contact Us Page
2.5 Social Media Setup
2.6 Crafting Effective Introductions and Headlines
Module 3: Creative planning
3.1 Tooling Ai’s for ideation.
3.2 Use of creative tools and building creatives/sales copies for marketing
3.3 Product/Service Descriptions
3.4 Content Calendar Planning
Module 4: Website Development with a Content Management System (CMS)
4.1 Domain Purchase Using Wix
4.2 Website Setup and Design
4.3 SEO Configuration
4.4 Implementing Effective Call-to-Action
4.5 Payment Gateway Integration
Module 5: Marketing Campaign Design and Development
5.1 Identifying Customer Touchpoints
5.2 Customizing Content for Different Channels
5.3 Allocating marketplaces budget
5.3 Running campaigns
Module 6: Capstone Project - Portfolio Presentation